Lead Generation Case Study

Client: National Security Service

Topic: Increase Sales Leads

Situation:

• Our client sells guard and patrol services throughout the United Sates via online marketing inquiries.
• The client needed a higher percentage of website visitors to convert into sales leads.

Challenges:

• Client did not have the budget for a total website re-design.
• Client did not have the budget for specific landing pages.
• Client faced extreme levels of competition from local market providers.
• Many companies have better name recognition within local markets.
• There was no budget to test different approaches to lead generation.

Actions:

• The conversion optimization specialists at Right On - No Bull Marketing analyzed the website for lead generation/conversion optimization improvement opportunities.
• We determined that if website visitors had a higher trust level in our client that more website visitors would turn into sales leads.
• We suggested actions and policies designed to increase visitor trust and sales leads.

Results:

• Conversion rates of website visitors to customers more than tripled.
• Less than four hours of programming time was necessary to implement website changes necessary to improve conversions.

Right On - No Bull Marketing Services Used By Client:

• Website Consulting
• Conversion Optimization