Website Traffic Case Study

Client: Hue & Cry, Inc.

Goal: Increase Website Traffic

Situation:

• Hue & Cry Inc. is a family company that sells security and life safety products and services in Northern California and Southern Oregon.
• The client needed more website traffic to generate a sufficient amount of sales leads to support the business mission.

Challenges:

• It's highly competitive to drive organic search engine traffic to security industry websites.
• Client did not have a large budget to drive website traffic.
• Client faced extreme levels of competition from local market only providers.
• Many companies have better name recognition within local markets.
• There was no budget for paid search engine advertising.

Actions:

• The traffic generation specialists at Right On - No Bull Marketing analyzed the competitive landscape to develop a plan to increase targeted website traffic.
• We developed a blog and published original content to the blog twice per week.
• Blog content is optimized for search marketing best practices for high organic search engine rankings…these higher rankings and higher value content bring more website traffic.

Results:

• Website traffic is up 31% YTD from January 2012 levels.
• The blog accounts for more than half of all website traffic.

Right On - No Bull Marketing Services Used By Client:

• Website Optimization
• Website Reporting