Facebook Fan Engagement Case Study

Client: Olathe Toyota Parts Center

Goal: 216,000 Likes, 1,300 Shares, 195 New Fans From A Single Post – How They Did It

Situation:

• Olathe Toyota Parts Center is one of the top online sellers of Toyota OEM parts. They are located in Olathe, Kansas.
• Olathe Toyota wanted to organically boost fan interactions and get more fans on the Toyota Parts Center Facebook Page.

Challenges:

• It's very difficult to increase fan interactions on Facebook because on average only 16 percent of fans ever see company status updates in their news feeds.
• Olathe Toyota Parts Center's budget did not have room to advertise status updates and get more fans. Had to go the more difficult organic "viral" route.
• Olathe Toyota Parts Center faced tough competition for news feed attention of fans from other automotive industry companies on Facebook as well as the personal friends of the Toyota Parts Center Facebook fans.

Actions:

• The automotive social media marketing experts at Right On - No Bull Marketing thoroughly examined Facebook analytics over the course of several months to determine what status update topics resonated with the Olathe Toyota Parts Center fan base.
• Right On - No Bull Marketing developed a Facebook content plan that outlined status update topics and optimal publication dates and times.
• Facebook status update content was optimized with pictures and manually posted to ensure maximum exposure.

Results:

• 216,637 Likes
• 2,171 Comments
• 1,296 Shares
• 195 new fans because of this single status update post.
• Interactions for month up 27,000%

Right On - No Bull Marketing Services Used By Client:

• Facebook Timeline Covers
• Facebook Status Updates
• Facebook Page Management Services
• Custom Pages and Tabs
• Facebook Effectiveness Reporting