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Right On – No Bull Cross-Sell and Up-Sell Programs

Too many companies have the wrong ideas about how to get the right things.

Sure, we all want more sales, revenues and profits.  The way most of us go about doing that is through sales lead generation programs that generate new customers.

But acquiring new customers is just one part of what you must do, and it’s the most expensive and difficult. 

How about up-selling and cross-selling to existing customers?  That’s a much cheaper and effective way to increase profitable revenue. 

What systems and processes do you have in place to sell more to customers at the time of sale and on an on-going basis?

Bad Shopping Carts-Bad Salespeople-Bad Newsletters

If you are an online retailer, learn about ways to improve shopping cart conversions and sales in the web effectiveness section of this website.

For those of you with an outside sales force, it’s convenient, easy and expected that your sales team up-sell and cross-sell to existing customers.  And if that’s working well for you, Right On – No Bull Marketing advises you to do more of the same.

It’s been our experience however that salesperson efforts at up-selling and cross-selling aren’t generating superior results and that there is a better way to do things.  Here’s why: it’s tough for salespeople to handle every month new sales opportunities and sales to existing customers.  They can’t effectively serve two masters at one time, often leaving sales to existing customers and customer retention programs to suffer. 

Now some companies have employed newsletters to retain, up-sell and cross-sell to existing customers.  There are even companies using tools like email marketing.  Yet too many companies send the wrong messages to their customers at the wrong intervals.  They talk too much about themselves and their products.  They don’t talk about solving customer problems, concerns and needs in ways that motivate customers to take action right now.  They don’t have a consistent method of customer communication that engages the customer and keeps them loyal to the business.

Simple Steps to Increasing AOV and LCV

• Increase average order value (AOV) and lifetime customer value with Right On – No Bull Marketing programs that:
• Sell maintenance agreements…ask our representative about consumption drip messaging systems
• Turn “inactive customers” into on-going revenue machines through our reactivations messaging programs
• Segment customers into logical groups to deliver the right promotional offers, at the right time, to the right people, delivered in the right way
• Use multiple channels to reach existing customers in ways that produce profit
• Measure and test to ensure maximum results

If you’d like to learn how Right On – No Bull Marketing may be able to help you sell more to existing customers, then take advantage of the free consultation you can have with a Right On – No Bull Marketing specialist.  Our unique qualifications generate more sales from existing customers.  We can teach you to do it yourself or do the work and reporting for you.

If you’re not ready to speak with us, check out our tips about online marketing or read our blog.  It’s packed full of ideas to help you grow.  Thanks for visiting Right On- No Bull Marketing.