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Offline Sales Lead Generation Programs

Right On – No Bull Marketing offline sales lead generation programs fall into 2 basic areas, both of which can work in harmony with internet lead generation programs:

1.Joint Venture Lead Generation Programs
2.Cause Marketing Lead Generation Programs

Joint Venture Marketing

Joint venture marketing refers to a style of marketing where your company forms a promotional partnership with another company for the profitable benefit of both parties.

The purpose is to align your company with non-competitive businesses that market to the same target audience as you do. In exchange for other cross-marketing or payment, the joint venture partner is induced to market your services to its customers.

A common form of this approach is when a restaurant offers meal discounts upon presentation of a movie ticket stub.

Right On – No Bull Marketing can effectively and efficiently develop leads for your website, call centers and retail stores with joint venture marketing. We can help you with any and all aspects of the process, including reporting and impact measurements.

Tell us how we can help you grow with joint venture lead generation programs.

Cause Marketing

“Cause marketing” refers to a type of marketing that combines the cooperative efforts of your company and a non-profit organization for mutual benefit.

Simply stated, your company agrees to financially support a charitable cause in return for its promotion and associated good will resulting from the marketing relationship.

The non-profit organization benefits through additional funds generated from the marketing effort, as well as increased exposure stemming from the effort. The benefits to your company are increased sales, positive public relations, improved customer relations and additional marketing opportunities.

You have seen cause marketing practiced by some of the world’s leading companies, including Target, Major League Baseball, American Express, Coca-Cola the National Football League, L.L. Bean and many others.

Most companies report a 15% or more boost in sales from the right effort. Within your communities, product offerings and related constituency groups, you have numerous cause marketing opportunities.

Cause marketing programs are also excellent ways to differentiate your company from its competitors. This helps your company sell more, differentiate the brand and helps you with your employees and prospective hires.

We help small and mid-size retail and service companies grow their bottom line and community goodwill with cause marketing programs. Let the experts at Right On – No Bull Marketing answer your questions about how cause marketing lead generation works for business growth.