Offline Lead Generation

Read This Only If Cold Calling IS NOT
Working For Your Business!

If making cold calls in today’s age really works, then make more of them.

What we have found out at Right On – No Bull Marketing however is that cold calls aren’t really working that well.  Unsolicited phone calls, emails, and drop-ins most often simply annoy people and are a highly inefficient and expensive use of time.

Our momma always said that continuing to do what doesn’t work is a really dumb thing to do.

Next time you hear some sales guru trying to rev you up to journey into the world of cold calling, think of the unfortunate ones that led the charge up the hill in the movie, “Saving Private Ryan.”  Imagine running out in the open battlefield, only to be chopped down like toppling dominoes with tanks, machine guns and grenades, leaving the dying in numbers beyond belief.

You’re right when you say that a handful make it to the top of the mountain.  The problem with this approach is that only the extra-ordinary survive, much less thrive and prosper.

If your weapon in the lead generation battlefield is your telephone, shoe leather and the ability to hear “no” twenty times a day, you’re facing your own version of “Saving Private Ryan.”  You are running out into the field of battle, exposed, without cover and without the tools to save your butt.  And the problem is only going to get worse, not better. 

Consider this:  About 30 years ago, automation and foreign labor came to the factory and $15 an hour workers started to be replaced by $2.00 an hour machines and foreign workers.

Do you want to work for $2 an hour?

Lots of salespeople in service and retail industries are doing just that.

In today’s world salespeople are being knocked aside by websites and new media.  Imagine owning a music store for a minute---how would you ever compete against iTunes, Napstar, Odeo and other online music services?

It’s Mission Impossible baby.  You’re gonna stave to death.  You have no hope of providing your customers similar selections of products, services and pricing.

Selling products and services by cold call prospecting is only slightly different from the record store trying to compete against iTunes. 

HERE’S THE “RIGHT ON-NO BULL” TRUTH:  If you separate yourself from your competition and you use automated tools like your website, articles and some email marketing, you CAN increase your sales, profits and earnings.  You can do it without alienating your customers and without taking those daily doses of self motivation kamikaze prospectors need as part of their morning routines.

Survival means separating yourself from the competition and using 21st century communication tools and marketing approaches correctly.

Most companies do not do this.  Most websites are designed with no clear purpose in mind.  Most companies don’t have any idea how to reach prospective customers that make the cash register ring (that’s why they think most marketing things don’t work).

The Point of This Message:

1)  It’s a must to have marketing tools that do the “grunt” work for you…let the tools, not people, be the prospecting casualties.

2)  Tools must be tested and modified until they are fully effective.

Sometimes you’ll try something and it isn’t working right the first time.

But, and here’s the good news, once you get it right it will usually work for YEARS.

Your time spent on marketing is absolutely the best time investment you can make—IF you are educated about what really does work and what you really should avoid.

Right On – No Bull Marketing offers its customers an extensive array of offline lead generation programs that work.  Take advantage of our free consultation to see how we can help you generate more leads without your company becoming a prospecting casualty.